OK so if this was full price I would never have gotten it. However listening to I Gotta Feeling at 5:45am every morning (I am so not a morning person) may be a bit of a Rocky theme/get my ass up in the morning/ pump me up moment. I tried it as soon as I got home from the fabulous Grocery Outlet. When you hear it outside of your mouth it's kind of weird and barely audible. Inside your mouth it gets louder and clearer. I thought maybe I was imagining it but I dug the packaging out of the trash and fancy that - it's supposed to sound better in your mouth! Since I am in sales and need to be on my A game first thing in the morning, maybe my new Black Eyed Peas toothbrush will work some magic!